Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.
- In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
- Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
- Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your start-up marketing tools:
- Research potential customers, buyers, competitors and their preferred methods of distribution.
- Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
- Follow up with your 3-step process from above.
- Develop systems for contact follow through, quality control standards and customer service.
- Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant
Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company
This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way. The tools offered in our FREE test drive offer these very same things.
Special Offer from New Chamber Members
Hi, I’m Jonathan Goldhill, the founder and Head Business Coach of The Goldhill Group. I say “head coach” because well I’m actually the principal coach, as in top coach at my company. But, I say head coach because that’s what I do. I work on people’s heads – that is, the 6” between their ears! You see I believe success in business involves using your head; as in, working “smarter, not harder”. So, a lot of what I do involves educating my clients in how to develop a strategic marketing mindset to building a better business. I do this by showing them how to attract more leads, close more sales, build better teams (so they can get some more time back for themselves) and live a more awesome life!
So, basically I’m a strategy, sales and marketing expert who coaches the owners and managers of privately-held (oftentimes family-owned) companies in how to grow their business. I’ve been doing this for 25 years. And, I bring some solid credentials (USC MBA Entrepreneurship 1989), a long list of companies in virtually every industry in the Los Angeles area and many client testimonials. From ten years from 1989-1999, I was part of a small leadership team that built VEDC (Valley Economic Development Center) into Los Angeles’ largest business & economic development center providing thousands of business every year with business counseling, entrepreneurial training and small business financing. And, since 1999, I’ve been self-employed as a business coach and consultant working privately with CEO’s, small business owners, managers and sales professionals helping them to be more successful. During these past 15 years, I have partnered with some of the leading experts in sales, marketing and strategic business coaching. And, I want to share some of that knowledge with you.
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Jonathan Goldhill, Founder/Head Coach of The Goldhill Group, provides strategic business, marketing and sales coaching/consulting to owners, managers and salespeople of growing companies. Learn more about his company at www.TheGoldhillGroup.com.
His free e-book, “The Six Silver Bullets to Growing Any Business Fast” and book, Sales Accelerator: Strikingly Simple & Effective Strategies for Today’s Marketing, are available at www.TheGoldhillGroup.com.
His 52 week, comprehensive, customized marketing educational e-learning program, that you can adapt to your learning needs is available at www.GoldhillMarketingAcademy.com