The Small Business Development Center at Pasadena City College, with the City of Pasadena and the Pasadena Chamber of Commerce host a series of workshops for small businesses. These workshops start October 4th and will continue through 2015 at the PCC SBDC in east Pasadena.
October 4: Navigating the World of Online Marketing for Success. Pasadena City College Small Business Development Center. Saturday, October 4, 2014 from 10:00 AM to 12:00 PM (PDT) Pasadena, CA
Marketing in an online world has become increasingly complex. As a small business owner, you know you need to be online but how do you know what types of marketing tools to use and which will result in sales for your business?
Understanding the Ins and Outs of marketing in today’s new world is bewildering for any small business. In this interactive session we’ll cover topics ranging from the best use of search engine marketing and avoiding the plethora of hoaxes designed to get you to spend money that will yield no return, to how to deal with a bad review on Yelp. This plain language session will leave those who come with a clearer view of the best marketing techniques for small business today, and some practical steps to increase the number of new customers walking through the door.
Join Jim Collins, of BizMago http://www.bizmago.com, as he teaches us the tricks of the trade. Jim has run big companies and small ones with one common thread, they all served small business in different ways. Jim believes strongly that the key to success for any business is doing its best to surprise and delight every single customer it serves. (He knows that’s not actually possible, but when we don’t, he always wants to know if there is something we could have done better). He is obsessively accessible to customers and will always respond to inquiries via email or twitter or both.
BizEd is supported by the Small Business Development Center at Pasadena City College, the City of Pasadena, and the Pasadena Chamber of Commerce.
October 23: Building your Online Marketing Toolkit with Email & Social Media. Pasadena City College Small Business Development Center. Thursday, October 23, 2014 from 8:30 AM to 10:30 AM (PDT)
Every business and non-profit should have an online presence and a marketing strategy. Building your online marketing toolkit and growing your business with Email and Social Media Marketing is a must. In this workshop, we will look at today's most effective online marketing tools, strategies, best practices and show real world examples.
This workshop is designed to give small businesses and nonprofits some simple ideas for growing their organizations using email marketing and social media. Topics will include:
What to write about
How to get more people to stop and read your messages
How to get more action, or reaction, to your messages and offers
What it means to run a campaign
Tactics for measuring success without spending a lot of time or money
Using images for higher impact
Importance of mobile-friendly content for higher engagement.
This seminar will focus on how to optimize your email and social media marketing and how to cultivate the relationships that matter most to your business or non-profit.
November 8: Hiring Talent for Improved Performance Pasadena City College Small Business Development Center, Saturday, November 8, 2014 from 10:00 AM to 12:00 PM (PST) Pasadena, CA
As the economy continues to grow and become more competitive, hiring the right person will become increasingly more difficult. By taking a systematic approach to your hiring process you should be able to improve the talent in your organization in a consistent fashion.
Topics covered will include:
Job descriptions
Job applications
Advertising plan
Interview guide
Testing considerations
Making the offer/screening
On-boarding/orientation
Post orientation
Written policy
BizEd is supported by the Small Business Development Center at Pasadena City College, the City of Pasadena, and the Pasadena Chamber of Commerce.