Plan to arrive early, 10:40 am, for registration and sign in.
Pasadena City College, Building C Room 217, 1570 E Colorado Blvd, Pasadena, CA 91106
Bring your business cards!
Using Email Marketing to Build your Business
This session will reveal some simple but effective best practices for the small business or nonprofit seeking to use email as a marketing tool.
In this introductory session, we will cover the following:
- What is Email Marketing
- Why email is an important marketing tool for businesses
- Best Practices
- Real world examples, email campaigns that produce results
- Ideas for content
- Simple e-commerce solutions
- When is the best time to send
- How often to send
- How to create good subject lines that capture attention
- Reaching the audience that matters
- How to extend the reach of your email campaigns
- The important relationship between email and social media
- What types of additional tools might be useful
You'll learn strategies that will help your email and social media efforts be more effective.
Plus, we'll show you some ideas to grow your list.
Register here:
http://events.constantcontact.com/register/event?llr=fyx7upcab&oeidk=a07eb19bd2t4a6470ec
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