First there was Black Friday, then Cyber Monday now there is Small Business Saturday to focus attention on our local businesses. Small Business Saturday is the day we celebrate the Shop Small movement to drive shoppers to local merchants across the U.S.
Saturday, November 24th is Small Business Saturday® – a day to celebrate and support small businesses and all they do for their communities. Please join the SBA and organizations across the country in supporting your local small business by shopping at a small business.
If you want to be part of Small Business Saturday, please check out this resource for materials and support: https://www.entrepreneur.com/article/285606
This year, join millions of Americans on Saturday, November 24th for Small Business Saturday. Shop locally and save, and also support our local community.
Pasadena Chamber members who are taking part in Small Business Saturday include Vroman's Bookstore, Roy's Hawaiian, Tender Greens, Urth Cafe, Salon Yuri, Ruth's Chris Steak House, El Portal, Maison Akira, White Horse Lounge, Mijares Mexican Restaurant, Fairmont Pharmacy and more.
Vroman's Bookstore hosts a day of literary events at their store with author readings, book signings and much more.
For more info and other local particpants at: http://www.smallbusinesssaturday.com/
SHOP PASADENA
The prosperity of Pasadena is dependent on the financial health of our local business community. One simple way everyone who lives, works or does business in Pasadena can aid in the continued recovery of our local economy is to spend money with Pasadena businesses.
Shop Pasadena, an informational campaign collaboration between the City of Pasadena and the Pasadena Chamber of Commerce, 
Sales tax dollars, business license fees, property taxes and other assessments paid by commercial interests return money to Pasadena to pay for essential services such as park maintenance, tree trimming, police and fire protection. These fees and taxes also support our local public schools and Pasadena City College. Spending in Pasadena also preserves local jobs, maintains local businesses and even saves travel time and reduces fuel consumption.
“Our Shop Pasadena campaign encourages everyone to think locally when buying during the holiday season and beyond,” said Paul Little, ceo of the Pasadena Chamber. “Our local businesses contribute to the excellent quality of life in Pasadena and every dollar retained in Pasadena pays a dividend to our community.”
We all take advantage of the high quality of services provided by the City of Pasadena to support the quality of life in our neighborhoods and the vitality of our commercial areas and business districts. Shopping with our local stores and eating in our local restaurants in something we can all do to help preserve and grow jobs in Pasadena for Pasadena residents.
If we want to keep our favorite businesses open and continue to have high quality services provided by the City, there is a simple thing we can all do: support local businesses.
Shop Pasadena features bus shelter ads that are on display throughout Pasadena from mid-November to mid-January. The City of Pasadena partners with the Chamber to promote shopping in Pasadena during the holidays. The ads were designed in partnership with students in the Pasadena City College Design and Advertising Program. Outfront Media/JC Deceaux generously provides bus shelter space for the oversized poster campaign.
"The PCC students, under the guidance of Associate Professor Jerry Graves, did a great job," said Mr. Little. "They were creative, focused and collaborated to put togetheran excellent bus shelter ad campaign for us".