Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key elements to use to retain your current customers:
- Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
- Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
- Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
- Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.
There are three cornerstone ideas to a successful business:
- Quality product/service
- Offering useful products/services that solve a problem for or enhance the life of a customer
- Offer subjects your customers find interesting
Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.
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I would like you to join me along with the Chamber in becoming a bigger, more profitable business by signing up for and test driving my self-study, do-it-yourself marketing learning system.
The Goldhill Marketing Academy is the most comprehensive, online, e-learning system in the world that takes you step-by-step through the process of building your business into a larger more profitable business. How would you like your business to generate a minimum of $1 million dollars per year? It’s possible with a minimum investment in our coaching system.
I have seen and heard success from members that it really was the best investment they ever made for an amazingly low investment. Every week to get a group training call along with a weekly e-lesson and video not to mention a huge library of done-for-you marketing materials for an unbelievable price! Amazing! And, my clients loved the 30 day, $1 trial, evaluation period.
So, I’ve partnered with the Chamber to offer everyone a $1, 30 day trial. And, we are determined to help as many of you as possible build a bigger business. So, we want you to go and get your test trial today.
Take my 30 Day “F-R-E-E* test drive” and Get Instant Access to our “Go-and-Get-it” Resource Bank and Hold-my-Hand 12 E-Learning System at www.GoldhillMarketingAcademy.com/PasadenaChamber
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-Jonathan Goldhill